“When you strengthen WHO you are, you become stronger at WHAT you do.”
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A Note from the Founder
A Note from the Founder
I created EMPIRE by Design because I believe that no two businesses are ever the same — even when they look identical on paper.
Every empire is born from something personal. A lived experience. A moment of clarity. A challenge that demanded a solution. Behind every business is a why that can’t be copied, because it belongs to the person who built it.
That is why I believe every EMPIRE is by design.
When entrepreneurs strengthen who they are, they become stronger in what they do. Identity creates clarity. Purpose sharpens strategy. And alignment at the core allows a business to grow with intention, not exhaustion.
EMPIRE by Design exists to help founders stop building from pressure and start building from alignment — designing and scaling businesses that reflect their values, support their vision, and leave room for both profit and purpose.
This isn’t about following a formula.
It’s about designing something that is yours — and building it in a way that lasts.
Welcome to EMPIRE by Design.
— Ms. Jai
Your DRIP Strategist & BOSS Methodologist
WHO am I?
Josette Holness aka Ms. Jai!
Ms. Jai is the D.R.I.P. Strategist and creator of the B.O.S.S. Methodology, an operating framework designed to support CEOs, founders, and organizations in building scalable, sustainable systems with clarity and intention.
With 30+ years of experience and over 95,000 hours across corporate, public-sector, and community environments—and as a Forbes-featured strategist—Ms. Jai specializes in translating vision into execution by aligning business strategy, operations, systems, and leadership behavior.
Her proprietary frameworks, D.R.I.P. (Drive, Resilience, Innovation, Progression) and B.O.S.S. (Business, Operations, Systems, Strategies), have been applied across 75+ strategic initiatives and the development of 70+ CEO visions, supporting leaders in strengthening decision-making, dismantling inefficiencies, and building organizations that scale beyond the founder.
Ms. Jai’s professional experience includes strategic leadership within the City of Toronto, as well as advisory engagements across multiple industries, where she is known for cutting through complexity and designing systems that work in real-world conditions.
She also contributes to executive discourse as the host of Business Weekly, examining markets, leadership, and decision-making through an executive lens.
Grounded in Consistency, Commitment, and Community, Ms. Jai’s work is focused on long-term impact—building leaders and organizations positioned for sustained growth, not short-term motion.
Let's Flyy!
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